While huge sen­si­tiv­i­ty is tak­en with ter­mi­nol­o­gy relat­ing to and gen­der pref­er­ence, it remains open sea­son for atti­tudes and descrip­tors relat­ed to age­ing ‘ trou­bled as a colum­nist at the degree to which casu­al ageism is tol­er­at­ed in news­pa­pers and the media’ This col­umn tries to alter­nate a focus on age­ing, the key social advance of the last cen­tu­ry, with reflec­tions on broad­er per­spec­tives of med­i­cine and soci­ety. Sev­er­al events this month com­pelled me to merge the two aspects by explor­ing how we talk about and con­tex­tu­alise age­ing. On a pos­i­tive note, the of the main geri­atric med­i­cine jour­nals have final­ly come togeth­er to reframe their lan­guage on age­ing. Just like char­i­ty, -attun­ing begins at home. While cov­er­ing many impor­tant advances in age­ing research with rigour, up to now the jour­nals had been sad­ly dis­re­spect­ful of the and insights of old­er , with fre­quent ref­er­ences to “the elder­ly”, “seniors” and much ter­mi­nol­o­gy of decline and bur­den. Rather than describ­ing age­ing in terms of strug­gle, we can describe age­ing as a dynam­ic process that leads to new abil­i­ties In a rev­e­la­to­ry posi­tion paper, the Jour­nal of the Geri­atrics Soci­ety out­lines how the won­der of age­ing […]