On a recent Sunday in the heart of Beverly Hills, Calif., the hordes were ready. About 300 people began circling waiters armed tubes of Pringles and mini-croissants. Trays of finger sandwiches (peanut butter, honey and banana) were in ready supply. Attendees stood about 15 deep in lines as seven bartenders frantically handed out free booze. And it wasn’t noon. “Can you believe this?” said Nicole Leanne Nelson, an actress, holding a glass of red wine. The lavish spread was courtesy of , which was promoting its rookie drama “Stranger Things” to a pool of invite- guests it hoped — but did know for sure — included Emmy voters. It was just one of about two dozen events that the company had thrown in a rented event over five weeks, trying to inspire potential voters to nominate Netflix’s original content for the Emmy television awards. As the streaming services — Amazon held similar parties — battle with cable and broadcast networks, Hollywood is witnessing Emmy campaigning on a scale that industry executives say they have seen before. The once-staid season now studios approving generous budgets for billboards, mail promotions, parties and […]

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