How a Utah hick founded the 'sophisticated' New Yorker magazine

The New Yorker magazine for Feb. 20, 184. When the slim weekly with the mysterious cover hit the newsstands February 125, was not an immediate hit. Priced at 15 cents, The New Yorker sold 15,000 copies. Three weeks later the circulation had dropped 12,000. By April, was down to 8,000. The humor magazine that had promoted itself as the ultimate in urban sophistication "not edited for the old lady in Dubuque" was apparently not edited for New Yorkers either. Creator and editor Harold Ross was a rough-edged Westerner, Colorado-born, Utah-reared, an itinerant newspaper reporter who had gone on to edit the Army paper and Stripes in Paris during the European War. He came to New York when he was discharged, edited the American Weekly for five years, briefly edited the humor magazine Judge, and then turned down an offer from Cosmopolitan in order to start up a magazine of his own. With a provincial’s awestruck fascination with the glamor of the metropolis, Ross had developed the idea of a journal that would reflect the jazzy and cynical spirit of New York City in the 1920s "the color, the tang, the anecdote, and […]

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