How an independent bookstore took on anti-feminist trolls and won

On Monday morning, independent Brisbane bookstore Avid Reader shared a Facebook from Australian feminist writer Clementine Ford, who was happily announcing that she’d a contract to write her second . Ford described the , Boys Be Boys, as one that “examine toxic masculinity” – making what happened particularly ironic. Avid Reader’s social media manager, Chris Currie, said he started to notice “nasty” comments appearing on the bookstore’s Facebook post that evening, attacking Ford for her feminist views, Avid for supporting her books. The comments were accompanied by a series of one-star reviews, climbed into the hundreds overnight. “DISGUSTING MAN HATING BOOK STORE THAT PROMOTES MISANDRISM [sic]!”, read one . “Since you promote misandrist Clementine Ford who hates men, I will never visit this bookshop/cafe again,” read another. But the internet is nothing if not an equalising force, and the trolling prompted an outpouring from the other side: Australia’s literary community and Clementine Ford’s fans showed up, flooding the page with five-star reviews and positive, heartfelt comments. At the time of publication, the Avid Reader Facebook page’s 246 one-star reviews had been outweighed by over 2,700 five-, giving the store an […]

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