Blog­ger: Janet Kobo­bel Grant Over the last sev­en years, all cat­e­gories of authors have seen a dip in income and in sales fig­ures. That includes those who con­sis­tent­ly have sig­nif­i­cant sales; those who are mid–; and those who are new­bies. But in this risk-averse envi­ron­ment, pub­lish­ers still are eager sign up and keep pub­lish­ing authors whose next book is like­ly have a strong per­for­mance. Who can blame the pub­lish­ers? Strong winds keep hit­ting their sail­boats, threat­en­ing tip them over. The lat­est chal­lenges include Ama­zon, the Reg­u­lar Dis­rup­tor, mak­ing it hard for online book pur­chasers buy a book the pub­lish­er rather than a third-par­ty; the con­tin­u­ing loss of mass mar­ket sales; the clos­ing of Fam­i­ly Chris­t­ian Stores; the unend­ing chal­lenge of returns and the to man­age inven­to­ry . But pub­lish­ers that pro­duc­ing books is a busi­ness of chance. If they don’t invest in the future, they’re nowhere. So debut authors still can cre­ate buzz in a pub­lish­ing house. The Mid-List Chal­lenge Unfor­tu­nate­ly, that leaves the mid-list to take the major­i­ty of the hit when pub­lish­ers down­size their pub­lish­ing lists. That means authors who have been writ­ing for 5, 10, even 15 […]