Blogger: Janet Kobobel Grant Over the seven years, all categories of authors have seen a dip in income and in sales figures. That includes those who consistently have significant sales; those who are mid-list; and those who are newbies. But in this risk-averse environment, publishers are eager to sign up and to keep authors whose next book is likely to have a strong performance. Who can blame the publishers? Strong winds keep hitting sailboats, threatening to tip them over. The include Amazon, the Regular Disruptor, it hard for book purchasers to buy a book the publisher rather a third-party; the continuing loss of mass market sales; the closing of Family Christian Stores; the unending challenge of returns and the struggle to manage inventory well. But publishers understand that producing books is a business of chance. If they don’t invest in the future, they’re nowhere. So debut authors still can create buzz in a house. The Mid-List Challenge Unfortunately, that leaves the mid-list to take the majority of the hit when publishers downsize their lists. That means authors who have been writing for 5, 10, even 15 […]

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